Social Media Can Build Momentum

Social media is one of the easiest ways to promote a fundraiser, but simply posting a link is not enough.

To drive sales, your posts need to explain the purpose, show the products, and remind people before the fundraiser closes.

The goal is to make it easy for supporters to understand and share.

Start With a Strong Launch Post

Your launch post should announce the fundraiser clearly.

Include:

Who the fundraiser supports
What the money helps cover
Where people can shop
When the fundraiser ends

Keep it short and include a direct link.

Example:

“Our team fundraiser is live. Every purchase helps support season expenses and gives families a chance to grab branded team gear. Shop here before the fundraiser closes: [link]”

Use Product Spotlights

Instead of only sharing the full fundraiser link, highlight individual products.

Feature one item at a time:

Hoodie spotlight
Hat spotlight
Blanket spotlight
Fan shirt spotlight
Limited-time design spotlight

Product spotlight posts give people a reason to look again.

Share Progress Updates

Progress updates help supporters feel like they are part of the campaign.

Examples:

“We are 25% of the way to our goal.”
“Thank you for helping us reach the halfway point.”
“We are getting close — every order helps.”

These updates create momentum and gratitude.

Use Stories and Short-Form Posts

Stories are great for quick reminders. Use them to show product images, countdowns, polls, and last-chance messages.

Short-form posts can also work well when paired with simple captions and clear visuals.

Encourage Supporters to Share

Ask families, players, volunteers, and staff to share the fundraiser link.

Give them sample copy so they do not have to write their own message.

Example:

“Help support our team fundraiser. Every purchase helps cover season expenses. You can shop here: [link]”

Make the Final 48 Hours Count

The final 48 hours are often when people take action.

Post a clear reminder:

“Last call — our fundraiser closes tomorrow. Thank you to everyone who has supported us so far.”

A deadline helps move people from interested to action.

Final Thoughts

Social media can help drive fundraiser sales when your message is clear, visual, and consistent. Promote the story, show the products, share progress, and remind people before the deadline.

Project Fundraise makes it easy to share your fundraiser with a dedicated branded link supporters can open, shop, and pass along.