Communication Drives Participation
A fundraiser can have great products and a strong purpose, but if people do not understand it, they will not participate.
Clear communication helps supporters know what is happening, why it matters, how to order, and when the fundraiser ends.
This is especially important for teams, schools, and organizations that rely on parents, families, and community supporters.
Start With the Purpose
The first message should explain why the fundraiser exists.
Do not only say, “Our store is open.” Explain what the fundraiser supports.
For example:
“Our team is launching a fundraiser to help cover tournament and travel costs this season. Every purchase helps support the players and gives families a chance to grab branded team gear.”
That message is clear, specific, and easy to understand.
Include the Most Important Details
Every fundraiser announcement should include:
Who the fundraiser supports
What the money helps cover
Where people can order
When the fundraiser closes
Who to contact with questions
Supporters should not have to search for the link or ask when the deadline is.
Keep Messages Short
Long messages often get skipped.
Most people are reading on their phone between other responsibilities. Keep your fundraiser communication short, direct, and easy to scan.
Use short paragraphs and clear calls to action.
Send More Than One Reminder
One message is not enough.
People may see the first message and plan to order later. Then they forget. Reminders are not annoying when they are helpful and spaced out.
A simple communication schedule could look like this:
Launch day announcement
Mid-campaign reminder
Product spotlight
Final week reminder
Last call message
Each message should give people a reason to act.
Give Supporters a Message They Can Share
Parents, players, volunteers, and staff can help promote the fundraiser, but many will not know what to say.
Make it easy by giving them a short message:
“Our team is running a fundraiser to help with season expenses. You can support us by ordering branded team gear here: [link]”
Simple copy helps more people share the campaign.
Use Multiple Channels
Different supporters pay attention in different places.
Use:
Text messages
Email
Social media
Team apps
School newsletters
Printed flyers
QR codes
In-person reminders
The more visible the fundraiser is, the more likely people are to participate.
Be Clear About the Deadline
Deadlines help people take action.
Include the closing date in every major message. A final 48-hour reminder is especially important because many people wait until the last minute.
Thank Supporters Along the Way
Gratitude keeps the tone positive.
Post updates and thank supporters during the campaign, not just at the end. This helps people feel appreciated and keeps the fundraiser visible.
Final Thoughts
Strong fundraiser communication is clear, repeated, and easy to share. Explain the purpose, provide the link, remind people before the deadline, and thank supporters throughout the process.
Project Fundraise gives organizations a simple, branded fundraiser link that can be shared across text, email, social media, and community channels.